Credit the Creator
#DesignedbyChampions

British Cycling and KALAS have revealed the new-look racing kit for the Great Britain Cycling Team, designed with input from the champion riders themselves.

Following months of close work between the Czech custom cycle wear experts and riders from all disciplines, the white jersey draws inspiration from the pared-down kit of 1959. A nostalgic nod comes through the reintroduction of ‘Great Britain’ – a minimalist ‘GBR’ lettermark logo in a striking red colour and accompanying bold stripe act as the focus in the centre of the shirt.